All of the above and; market,, player jersey's. ie: my Son has wanted a Sierra II jersey since his middle teens when Dos wowed him a few years a go with his positive, lighthearted, fan acknowledged fun way about himself when he was kick'n everybody's butt @ Dania. He wasn't interested in betting, just loved the new beautiful game he was exposed to, and would have wore a Dos jersey 'OUT'. After and or while the above posts suggestions are put into place, interaction with the 'new' young faces who will love the game will help market it on their backs. Checkout a Titletown Packers game or any major sporting event nowadays, 90% of advertizing is with its followers.