You don't think it should be considered cheating?? I have to take
issue with that. The rules of the game require players to always
give their best effort. If they don't, then they're breaking the
rules to gain an advantage, and that's cheating.
People are betting on the outcome of these games, and they have a right to expect honest effort all the time. It's bad enough that some players just dog it now and then, but it's totally outrageous for a player to intentionally lose a point.